Marketing Case Study: 3554 Altadena Park Lane

Our clients wanted to list for $750,000. Their goal was to price the home at an attractive level in order to hasten a quick sale. They knew they wouldn't survive a couple of months of keeping the house ready for showings and piling all five kids into the car every time someone wanted to see the house. Soon after we initiated our "coming soon" marketing campaign with posts on various Facebook pages, paid ads online, etc., we realized from the overwhelming response from potential buyers that we needed to encourage our clients to list at $799,000 and they agreed. The marketing effort started on a Tuesday evening. We posted four of the best photos of the listing on social media along with a brief…

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