Effective marketing that reaches and engages with your listing's best prospects is crucial to selling at the highest price.

In this strong sellers market, even poorly marketed listings are selling quickly. Just because a listing sells quickly doesn't necessarily mean it sold for the highest possible price. To do that, still requires effective marketing that reaches the best prospects and gets them excited about scheduling a showing. Well conceived and carefully executed marketing strategies offer the best opportunity to yield multiple offers. And when buyers compete for your listing, you are much more likely to get the sales price you rightfully deserve. 

The following are the four basic steps the father and son team of Mike and Hayden follow to…

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