Marketing Case Study: 2216 Ivy Trace
Posted by Mike Wald on
Marketing Case Study: 2216 Ivy Trace
3 Offers. 4 Days. $20,000 Over Asking.
2216 Ivy Trace · Vestavia Hills
This wasn't luck. It was strategy — and here's exactly how we ran it.
This beautifully maintained 3 Bedroom, 2.5 Bath home in sought-after Ivy Glenn neighborhood, in the heart of Vestavia Hills. It's the kind of home that could have sold well through any number of approaches — but "well" and "at the top of its range" are two very different outcomes. Our sellers wanted the second one.
Here's our strategy, step by step:
Preparation
What we did: Before a single photo was taken, we walked the home with the sellers and identified the changes that would meaningfully move a buyer's…
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I was told by a friend that Mike and Hayden Wald were the people to call when I needed to sell my mom’s Vestavia house after her passing. My friend couldn’t have been more right: Their long and successful experience in Vestavia was invaluable, as were their spot-on recommendations for making the house attractive to buyers. They brought in expert artisans to make market-ready both the interior and exterior of the home, all at very reasonable expense. I couldn’t be more satisfied with the results: thanks to their help, the home sold within days of posting, for $100,000 above asking! But in addition to being knowledgeable, Mike and Hayden made the whole process a breeze, always courteous, helpful, and responsive to my…
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