These Marketing Case Studies demonstrate the impact effective marketing can have on a listing's ultimate sales price. Even in a strong seller's market, an experienced, serious real estate professional with well designed marketing strategies, can make a significant impact on the sales price of a listing. The four critical steps that must be followed to insure a successful sale include; preparing the house for listing, high quality photography, appropriate pricing, and effective promotion of the listing to insure that all the best prospects know about the listing before it hits the market. These Marketing Case Studies offer actual examples from the Wald Group's decades of experience helping more than a thousand clients sell their homes at the highest possible price.

Marketing Case Study: 3554 Altadena Park Lane

Our clients wanted to list for $750,000. Their goal was to price the home at an attractive level in order to hasten a quick sale. They knew they wouldn't survive a couple of months of keeping the house ready for showings and piling all five kids into the car every time someone wanted to see the house. Soon after we initiated our "coming soon" marketing campaign with posts on various Facebook pages, paid ads online, etc., we realized from the overwhelming response from potential buyers that we needed to encourage our clients to list at $799,000 and they agreed. The marketing effort started on a Tuesday evening. We posted four of the best photos of the listing on social media along with a brief…

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MARKETING CASE STUDY: 1405 Panorama Drive

We worked for a couple weeks with our client to help her prepare the house to go on the market. Then, we posted beautiful photos of the listing on several social media sites prior to listing it on the Multiple Listing Service. Our goal is to get as many prospective buyers interested as possible before our listings hit the market. Then on the first day of showings we have the best opportunity for competition among buyers. This house received great buzz online prior to listing! We listed it at $398,000 and on the first day of showings, we had agents showing it every hour on the hour from 9:00 to 6:00. The house had multiple offers and sold for $436,000. Buy the way, the Zillow estimate at the time was about…

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