These Marketing Case Studies demonstrate the impact effective marketing can have on a listing's ultimate sales price. Even in a strong seller's market, an experienced, serious real estate professional with well designed marketing strategies, can make a significant impact on the sales price of a listing. The four critical steps that must be followed to insure a successful sale include; preparing the house for listing, high quality photography, appropriate pricing, and effective promotion of the listing to insure that all the best prospects know about the listing before it hits the market. These Marketing Case Studies offer actual examples from the Wald Group's decades of experience helping more than a thousand clients sell their homes at the highest possible price.

Small details that create momentum 

When people think about marketing a home, they usually focus on the big things — pricing, photography, exposure. 

Those are all important. 

But over the years, we’ve learned that small details also help to create the momentum that leads to strong outcomes. 

Here’s a simple example. 

When showings begin on one of our listings, we place small tent cards in a few locations in the house that say: 

“Please leave lights on for the next showings. Thank you.” 

At first glance, this might seem insignificant. 

Yes, it helps ensure the home is well lit for every buyer who walks through. But the more important effect is subtle. 

The message quietly signals that multiple showings are scheduled — that…

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Great Clients + The Right Property + Smart Strategies = Listing Home Run

According to Hayden Wald, "the Vestavia real estate market is experiencing great strength, as are the other over-the-mountain communities. It's the strongest sellers market I've seen during my career." The number of buyers is far greater than the supply of available listings. In an effort to help their sellers capitalize on the strong demand from buyers, Mike and Hayden offer them their best advice regarding the investments to consider prior to putting their houses on the market. They've learned through decades of experience which improvements will get their clients the best returns. Most listings just need a little decluttering and some paint. Whatever clients need, Mike and…

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Our clients Dan and Susan Barham love their home in Thornhill, but Dan's career is taking the family to Tampa, Florida. While they're excited about the prospect of living close to the beach, selling their home in Vestavia is their first priority. In order to have a successful sale we needed to develop a coordinated plan including; preparing the house for sale, painting several rooms in the house, having the house photographed, the Coming Soon marketing effort, showings, a Sunday Open House, negotiating the contract, negotiating the repair request, holding an estate sale, arranging for pickup of donation items, and finally loading the moving trucks. For the first step our stager/designer met with Dan and Susan to determine which pieces of furniture…

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2635 Dolly Ridge Road

This is a memorable listing for two reasons. First, it's a gorgeous property in a wonderful location off Dolly Ridge Road in Vestavia! The other reason I'll never forget it is that it hit the market as everything was shutting down due to the pandemic. And yet, we had so many people at our Open House, we had to ask some of them wait outside. Within a couple of days, we received multiple offers and the listing sold for about $200 per square foot to a popular college football coach.

Beautiful 4 bedroom 4 bath home will feel like your own private retreat! The entryway is graced with vaulted wood ceilings, beautiful staircase, gleaming hardwood floors & opens to a spacious living area with floor to ceiling stone fireplace & arched…

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This beautiful 5 bedroom, 4.5 bath home located in the highly sought after Abingdon neighborhood is situated on over 1 acre & is perfect for those looking for space, convenience, & a move in ready home. The master bedroom & bath are located on the main level, featuring a stone fireplace, seating area, a vaulted ceiling with wooden beams. The master also features a large walk in closet, double vanities, a soaking tub & walk in shower. Also located on the main level you will find vaulted ceilings that allow for natural light, a half bath, the beautiful white kitchen featuring counter seating, high-end stainless steel appliances & an open flow floorplan. Also featured on the main level are a formal dining rm, living rm, den & wet bar area. Upstairs you…

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Marketing Case Study: 3554 Altadena Park Lane

Our clients wanted to list for $750,000. Their goal was to price the home at an attractive level in order to hasten a quick sale. They knew they wouldn't survive a couple of months of keeping the house ready for showings and piling all five kids into the car every time someone wanted to see the house. Soon after we initiated our "coming soon" marketing campaign with posts on various Facebook pages, paid ads online, etc., we realized from the overwhelming response from potential buyers that we needed to encourage our clients to list at $799,000 and they agreed. The marketing effort started on a Tuesday evening. We posted four of the best photos of the listing on social media along with a brief…

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MARKETING CASE STUDY: 1405 Panorama Drive

We worked for a couple weeks with our client to help her prepare the house to go on the market. Then, we posted beautiful photos of the listing on several social media sites prior to listing it on the Multiple Listing Service. Our goal is to get as many prospective buyers interested as possible before our listings hit the market. Then on the first day of showings we have the best opportunity for competition among buyers. This house received great buzz online prior to listing! We listed it at $398,000 and on the first day of showings, we had agents showing it every hour on the hour from 9:00 to 6:00. The house had multiple offers and sold for $436,000. Buy the way, the Zillow estimate at the time was about…

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