Effective marketing that reaches and engages with your listing's best prospects is crucial to selling at the highest price.

In this strong sellers market, even poorly marketed listings are selling quickly. Just because a listing sells quickly doesn't necessarily mean it sold for the highest possible price. To do that, still requires effective marketing that reaches the best prospects and gets them excited about scheduling a showing. Well conceived and carefully executed marketing strategies offer the best opportunity to yield multiple offers. And when buyers compete for your listing, you are much more likely to get the sales price you rightfully deserve. 

The following are the four basic steps the father and son team of Mike and Hayden follow to…

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JUST LISTED! 3149 Valley Park Drive in Cahaba Heights

Loaded with charm and updates, you will love the convenience of this Cahaba Heights home. Settle into Fall and Winter in front of the beautiful white brick fireplace that serves as the focal point for the cozy living room accented with gleaming hardwoods that flow throughout the house. The open kitchen offers stainless steel appliances, tile floors, ample cabinet space and stylish finishes. All three bedrooms are spacious and light filled. Enjoy entertaining guests in the thoughtfully appointed outdoor space. A large deck that you can enjoy morning or night overlooks a sprawling backyard where you can host yard games or plant a garden! All located just minutes from shopping, dining and Vestavia Schools.

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Walk to Overton Park!

Situated on a spacious lot in the highly desirable Overton Road area of Mountain Brook, this charming home offers plenty of space and beautiful updates. Large living room with brick fireplace, and separate den both feature gleaming hardwoods and ample natural light. The bright white kitchen features a gas cooktop, stylish fixtures and plenty of cabinet space for storage. Spacious primary bedroom offers a large walk-in closet and private ensuite. Enjoy your morning coffee on the covered back deck that opens to a grilling area and overlooks your large fenced back yard that boasts loads of privacy from the surrounding trees and mature landscaping. Minutes away from shopping, restaurants, Overton Park and zoned for Mountain…

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2468 Shades Crest Road

Listed for $599,900 and sold for $655,000!

This beautiful home was listed on Saturday, August 21st. We had showings every 30 minutes from 8:00AM to 6:30PM. By Monday evening, it had received several offers with the winning offer at $55,000 over list.

Boasting an array of beautiful updates, this charming 3 bedroom, 2 bathroom home is situated on a spacious lot with plenty of space for relaxing and entertaining. Formal living room features a large picture window, marble fireplace, picture frame molding accents and gleaming hardwoods that extend into the formal, sun filled dining room. The large kitchen serves as the heart of the home with it's bright white shaker cabinets, stainless steel appliances, and center island with…

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This Hollywood home is updated to perfection!

Updated to perfection this lovely home located in the Hollywood area of Homewood offers a large bright living room with marble fireplace, built-in bookshelves and flows through to an open dining and kitchen area that features a beautiful contrast of rich dark cabinetry with crisp white marble countertops, stainless steel appliances, gas stove and deep well sink. The roomy master suite offers a walk in closet and private ensuite with tiled shower, and vessel vanities. The full finished basement boasts a living space great for guests or entertaining, a full bath and kitchenette. The dreamy outdoor living space is perfect for relaxing or hosting friends or family for cookouts or watching football games…

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JUST SOLD! Multiple Offers, Well Over Asking in Riverchase

Just Sold! 1006 Lake Point Lane

Listed for $399,900 and after receiving multiple offers, it sold for $428,630!

Perfectly situated in a private cul-de-sac, this beautiful home in the Lake Point Estates Neighborhood of Riverchase offers a spacious floor plan, ample natural light, and gleaming hardwood floors. Large living area features floor to ceiling windows, recessed lighting and marble fireplace. Entertaining and gatherings with friends will be a pleasure in the large open kitchen that boasts granite countertops, stainless steel appliances, large center island with cooktop, and breakfast nook. Upstairs offers 4 bedrooms and 2 full bathrooms, including the large primary suite with tray…

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JUST SOLD! Multiple Offers, Well Over Asking in Riverchase

Listed for $399,900, Sold for $431,000 in just two days!

Tucked away in the beautiful Baneberry neighborhood of Riverchase this traditional and spacious home offers beautiful hardwood floors throughout the main level, large open kitchen featuring stainless steel appliances, ample cabinet space for storage, eat-in area, large center island and an easy flow through to the living area making entertaining friends and family a breeze. Primary bedroom boasts luxury ensuite with his and her vanities, oversized jetted tub, and separate tile shower. Finished basement provides a wet bar, and versatile space great for game or movie nights. Enjoy relaxing outside on the covered back deck overlooking the…

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Conveniently located 4 bedroom, 3 bath Vestavia home

Conveniently located in the heart of Vestavia this all brick home offers plenty of space for everyone inside and out! Large formal living and dining room offer gleaming hardwoods and plenty of natural light. The spacious kitchen with its quartz countertops, stainless steel appliances and breakfast bar that adjoins a dining area and cozy den with fireplace will easily become the focal point for entertaining and gathering with family or friends. Spacious bedrooms and updated bathrooms have stylish features and fixtures. Downstairs boasts additional living space with kitchenette/wet bar area, full bath, and bed. Outside you will love relaxing on the large covered deck that overlooks your private and…

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Thank you so much for all you both did for us during the sale of our house! You both went over and beyond what most realtors would be willing to do and we are grateful for all of your help and hard work. It is likely, without your quick offer of help we probably would not have been able to close on the house. You are both fine realtors and we will recommend you to everyone who asks.

Many thanks,

Dale and Skip Swanson.

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Great Clients + The Right Property + Smart Strategies = Listing Home Run

According to Hayden Wald, "the Vestavia real estate market is experiencing great strength, as are the other over-the-mountain communities. It's the strongest sellers market I've seen during my career." The number of buyers is far greater than the supply of available listings. In an effort to help their sellers capitalize on the strong demand from buyers, Mike and Hayden offer them their best advice regarding the investments to consider prior to putting their houses on the market. They've learned through decades of experience which improvements will get their clients the best returns. Most listings just need a little decluttering and some paint. Whatever clients need, Mike and…

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